Powerful. Big. Modern. Exciting.
That was the brief – all the while avoiding the dangers of ‘tired, cheesy and played-out’ that so many other stations the world over can fall into – that Bay were after as an update to their station sound. All part of a larger on-and-off air shake up to help continue the station’s 13 year legacy as being the number one station in Malta.
How many elements?!
We created 266 individual elements ready for the launch of the ‘new’ Bay sound. Harnessing the power of seasoned voices Harry Legg and Abi Phillips while utilising drops, artist ID’s, sound design and music from WIZZFX CONSTRUCT.
Branded Intros like Joel Corry ft MNEK ‘Head and Heart’, Calvin Harris ft Frank Ocean ‘Slide’, Jason Derulo ‘Take You Dancing’, Doja Cat ft Gucci Mane ‘Like That’, DJ Regard ft RAYE ‘Secrets’, Becky Hill ft Sigala ‘Heaven On My Mind’, Lady Gaga ft Ariana Grande ‘Rain On Me’, Harry Styles ‘Watermelon Sugar’, Lil Mosey ‘Blueberry Faygo’, M22 ‘White Lies’, Drake ‘Laugh Now Cry Later’.
Bay Ħsejjes Inkredibbli*
*Definitely what listeners said the morning all the new imaging launched. 😜
The entire package sounds amazing, WIZZFX have done an outstanding job. We’re very pleased and excited, everyone at the station is buzzing with excitement hearing the new imaging.Daniel Testa, General Manager 89.7 Bay.